Platinum Motors Inc. launches new location and the New Honda Civic


Last week we took the media on a tour of the new home of Platinum Motors Inc. and Honda at Fontabelle.

Two years ago at the launch of Platinum Motors at Bay Street, I said that we had our sights set on moving to that Fontabelle location. At that time some thought that my vision was far fetched as this site had been abandoned by its previous owners for some time now and it was difficult for persons to see the diamond in the rough.

This location from the outset was appealing on a number of levels. It previously housed a car dealership and therefore it was already amenable to our services offering. It is central, and we also wanted to contribute to keeping our main town, Bridgetown, alive since it is currently struggling to maintain its standing as the Barbados’ main commercial hub.

We speeded up the renovations because we wanted the facility to be operational by Independence. With businesses moving out of Bridgetown we wanted our opening to be symbolic of our commitment to our main town which is important to Barbados’ heritage.

Already we are seeing investment coming back to the city as with our move here; we are soon to have influential neighbors joining us as the oil company Rubis will soon be opening a new gas station and mini mart next door. Platinum Motors’ opening can therefore be viewed as an independence gift to the city.

We have not only invested in facilities, parts and equipment, but our strategy was to simultaneously develop our human resources capacity. We now have onboard an industry savvy management team with combined experience of over 55 years in the business. We have employed additional customer service personnel and mechanical and collision repair technicians with many years of experience.


The 2017 Honda Civic was also unveiled at the event. The new fully redesigned Honda Civic exemplifies automotive excellence and blends fun with efficiency and practicality. The Honda Civic’s precise steering, solid chassis, and well-tuned suspension provide both a compliant ride and easy handling.

Platinum Motors operation at Fontabelle features vehicular sales with larger showrooms and adjoining parts division, collision repair, a mechanical workshop and executive offices.


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